Ragbrai Event Poster and Logo.

This poster is for an annual bicycle event called RAGBRAI, where people ride across the state of IOWA. It's rumored that by the end of the week you actually gain weight rather than losing it, from all the eating, drinking/partying that takes place. For my poster, I wanted to look at the social aspect of the event, because you meet and spend so much time with new people and you can make what you want of it. I chose yellow because it takes place in the summer and is all outdoors. I chose the DIY hand-done look to compliment the ragbrai rider and culture.